Bringing the beach indoors
When the team at Timetrendz approached us, their vision for the project was clear. The requirement was to create a sunny California style beach set that can be used for photography and filmmaking of their launch campaign without dealing with rain in the monsoon season. The caveat? only 10 days available to plan, shoot, edit and deliver. It was concerning for them and easy for us.
Planning the shoot
In the pre production phase, we curated a simple mood board and posing guide along with prop references that can be used in a small studio space and still give a real beach setup vibe. Our goal was to create a base and then utilise props to create variations in the set, saving everyone both time and money. To make sure, the output will be what the client expects, our ace photographer Pulkit Taneja created a 3D version of the set!
For the shoot, we were sure that it can be done in under 10 hours if everything goes as planned, and luckily it did for the whole team. Our goal with the lighting setup was to create a lighting diagram that can be utilised for both daylight and evening shots by just changing the colour temperature and doing micro adjustments in the position.
The output was highly appreciated by the whole team at Timetrendz and they look forward to shooting their next campaign with us shortly in future. The testimonial: “We liked the energy and speed with which you worked. The quality is great! “- Umang Mathur, Director – Timetrendz
For more pictures from the shoot check out the website of Pulkit Taneja.
People behind the visuals
From bottom left: Rahul Yadav – Set Designer, Pulkit Taneja – Director/DOP/Photographer, Arush Dua – Cinematographer. People not in frame: Huma Khan – Fashion Stylist, Alisha Narang – Lead Makeup Artist, Dillip – Gaffer.