In middle of 2020, the team at Mids&Lows approached us to help build their brand language for the niche market of sneaker lovers and hype beasts. Considering how replicas of high end sneakers and accessories were being sold online, the requirement was to create an image of trust and authenticity among the people. To tackle this along with their brand launch we decided to establish standards in series of things for the brand, starting from a teaser video.
For any brand to acquire more business, the key element is how they pitch themselves in the market. Even big brands have to showcase who they are, what they do and what their expertise is. To bring all this together, we sat with the team at Mids&Lows to understand every step in their operations process and convert it into interactive and precise slides for better message delivery.
To enter and survive in todays market, one has to make sure they are up-to-date with their social media profile. Not only it help to get the word out, but also builds greater brand equity if done right! For Mids&Lows we decided to go with the route of giving more to the people through detailed posts about shoes from the past, major turns that brands took, and how the industry changed throughout history. This allowed the followers to connect better with the brand, learn something new and also build trust.
For the final step of the whole brand building, we had to create the website for them. The e-commerce stores preference by the client was to have a clean layout with bold colors and straightforward interactions. We delivered them exactly what they asked for!