goal busters and their new identity
The founder of Goal Busters, Siddhant Batra, approached us for a brand refresh that was fun, energetic, and friendly. Our goal for the project was to help them position their brand as strong, professional and welcoming. To begin with, we redesigned their logo and gave it a fresh and modern look.
For the logo, we collaboratively decided to create it in the form of a shield with a ball bursting out of it depicting the power from a kick. For the typography, we went with a custom slab serif font which was fun and friendly. The center of the shield was given three vertical bands, signifying the three pillars of their brand which are Professionalism, Confidence, and Friendliness.
The next step was to create stationery for the brand, their brand guide, Jerseys, design templates for hoardings and leaflets as well standalone typography which could be made into a sticker or label. To tie everything together and promote their brand we attended some of their tournaments and did photography and filmmaking to create a surplus of footage for any creative purpose.